Rolling Loud NY 2022 · LED Graphics for Ben Reilly

Rolling Loud · Third + Hayden · Snipes · IMMANENT

Rolling Loud is an international hip hop music festival that takes place in the United States, Europe, Australia and Canada. It is considered one of the biggest rap festivals in the world. In September 2022, Rolling Loud was scheduled to be held at Citi Field in New York City. I was commissioned by the record label and creative firm, Third + Hayden, to curate a set of Stage LED graphics for Ben Reilly, who was set to perform on the Snipes stage on Sunday, September 25th. Ben Reilly opened the show on the final day of the festival, which also featured other notable performers such as Big Sean, 21 Savage, and headliner Future. My responsibility was to create a set of captivating visuals to be displayed on the LED screens during Ben's performance and to help welcome the festival's fans on the last day of the event. The graphics were created with Adobe After Effects, and displayed on screen by IMMANENT with Resolume Arena.

Snipes Stage Demo · Specifications for where the LED Graphics and performance would take place.

Sample of Stage Graphics Visuals. Video Direction by Jacob Rink. Edited by Tiryk Borrego

3D Mockup of the LED Graphics on screen. Rendered in Unreal Engine 5.

Footage of Ben Reilly's Performance. LED displayed by IMMANENT and live-edited with Resolume Arena.